General solicitation is not precisely defined. A general solicitation would include things like newspaper, radio, or internet advertisements or promoting your fund at a conference or gathering where the audience was invited via general solicitation.
You should avoid promoting or advertising in places where there are people you do not know in order to prevent general solicitation.
The following factors would likely constitute general solicitation e.g. deciding if a social media post, email, etc. is a general solicitation:
• An "offer" in the sense that it includes a link to invest or a specific call to action?
• A widespread piece of communication to an audience unknown to you.